Established in 1999, the Dunia store is located in the colorful neighborhood of Neve Zedek, the artistic, creative and spiritual center of Tel Aviv. Neve Zedek is an inspiring locality where many tourists from Israel and abroad flock to visit and taste the neighborhood’s unconventional character. The Dunia store is no exception; on the store’s ancient stone walls hangs a vast collection of unique bags in different shapes, sizes, colors and textures.
Each item, like a rare flower from a distant land, is unique and complex – just like the collection of qualities each person possesses. The vision of the Dunia brand is to attain the enchanting match between item and individual, a link which transcends the physical and material.
The store’s vast and colorful collection can often render first-time visitors a bit overwhelmed. In this case, Gad advises customers to “choose your love and love your choice,” meaning, to choose out of genuine love for the item that will be the optimum choice for that particular individual and his or her mood. Gad claims that adopting this approach makes it easier for us to love and be content with the choices we make in life, and thus experience the joy that comes from creativity itself.